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QWSTION

Qwstion Bags are designed in the former Industrial district of Zurich, Switzerland - a place where re-design, re-formation and re-thinking are a way of life. Created for everyday use, Qwstion bags defy categorisation in many ways. Part sports bag, part elegant fashion bag, each is designed for a modern city lifestyle where 'everyday use' can mean one of a dozen roles to be filled.

Typical of the area in which they are designed, Qwstion Bags are the product of deep thinking - in this case, thinking about what a bag needs to be. How it needs to look, how it needs to function and how it needs to last to be called properly useful for the city environment. Following a time tested design philosophy that the best answers come from asking the right questions has allowed the Qwstion design team to engineer flexibility that is genuinely useful, rather than merely novel.

The goals to which a Qwstion bag aspires - practicality, durability, flexibility, beauty - are common enough. But the way in which a Qwstion bag arrives at their fulfillment, the route of deep thought, testing, refinement and evolution, is the difference between a genuine solution and a failed attempt.

The right Qwstion, in other words! To complement the consummate design integrity of any Qwstion bag are the use of robust, beautiful, natural materials and the adoption of a clean, simple aesthetic that is equally at home in a gym, office or cafe. They are seriously beautiful to look at and even more gratifying to hold. Best of all, though, is their use and the flexibility it offers to each of the dozen roles we have to fill each day.